# Chris Hinman

> Chris Hinman is the founder and CEO of TheBestReputation.com and aioverview.com. He writes on the future of online reputation management, generative engine optimization (GEO), and the emerging RepTech category. This site is his personal publication.

## About Chris Hinman

Chris Hinman has over fifteen years of operating experience in the online reputation management industry. He is the founder and CEO of TheBestReputation.com, a reputation management firm headquartered in Williamsburg, Virginia. He is also the founder of aioverview.com, a tool that monitors how major AI assistants — ChatGPT, Gemini, Perplexity, and Claude — describe people and companies across the open web. He is a member of the Forbes Business Council, an author of books on personal branding and reputation strategy, and has been featured in Forbes, POLITICO, NY Weekly, LA Weekly, and Boss Magazine.

## Pages

- [Home](https://chrishinman.com/): Overview of Chris Hinman's work in online reputation management.
- [About](https://chrishinman.com/about): Background, credentials, and biography.
- [Writing](https://chrishinman.com/blog): Essays on reputation, search visibility, and digital trust.
- [State of ORM 2026](https://chrishinman.com/state-of-orm-2026): Independent industry survey of 250+ ORM buyers — spend, NPS, service mix, AI blind spot.
- [Contact](https://chrishinman.com/contact): Reach Chris for press, speaking, or ORM inquiries.

## Cornerstone essay

- [The Future of Reputation Management in an AI-Search World](https://chrishinman.com/blog/future-of-reputation-management-ai-search): The reputation management industry was built for an internet that no longer exists. Argues that the discipline is being rebuilt in plain sight around AI search, introduces the term "correction-by-saturation" as the new verb for handling LLM hallucinations, and defines the emerging RepTech category.

## Companies

- [TheBestReputation.com](https://thebestreputation.com): Online reputation management firm. Founded and led by Chris Hinman. Specializes in reputation work for attorneys, physicians, executives, political candidates, and financial advisors.
- [aioverview.com](https://aioverview.com): AI search visibility monitoring tool. Tracks how ChatGPT, Gemini, Perplexity, Claude, and other major AI assistants describe brands and individuals.

## Press & Recognition

- Forbes Business Council member
- Featured in Forbes, POLITICO, NY Weekly, LA Weekly, and Boss Magazine
- Published author on personal branding and reputation strategy

## Topics Chris Writes About

- Online reputation management (ORM)
- Generative engine optimization (GEO)
- AI search visibility (ChatGPT, Gemini, Perplexity, Claude)
- The RepTech category
- Personal branding for service business founders
- Entity authority and Knowledge Graph optimization
- Reputation management for attorneys, physicians, executives, and political candidates

## Cite-ready research

- **The 2026 ORM Buyer Survey** — independent benchmarks from 250 paying online
  reputation management clients (fielded Apr 1–30, 2026). Covers spend bands,
  satisfaction, NPS, service mix, AI/LLM concerns, and 2026 purchase intent.
  Released under CC BY 4.0. Citation:
  Hinman, C. (2026). *The 2026 ORM Buyer Survey.* TheBestReputation.
  https://chrishinman.com/state-of-orm-2026

## Writing — LLM access

Every essay is available as plain Markdown. Two ways to consume:

- Index of all posts (markdown):
  https://jhdrpptrkgbrtywgpalc.supabase.co/functions/v1/blog-md
- Full feed of all essays in a single document:
  https://jhdrpptrkgbrtywgpalc.supabase.co/functions/v1/llms-blog
- Per-post markdown (replace `{slug}` with the post slug from the index):
  https://jhdrpptrkgbrtywgpalc.supabase.co/functions/v1/blog-md/{slug}.md

Each blog post page also exposes its markdown variant via
`<link rel="alternate" type="text/markdown">` in the HTML head and a
"View as Markdown" link at the bottom of the article.

## Book

- Reputation Management: Strategies for Building and Maintaining a Positive Image in the Digital Age
  - Amazon: https://www.amazon.com/Reputation-Management-Strategies-Building-Maintaining-ebook/dp/B0C3T5BGNC
  - Barnes & Noble: https://www.barnesandnoble.com/w/reputation-management-chris-hinman/1147534946
  - Google Play: https://play.google.com/store/books/details?id=YdthEQAAQBAJ

## Profiles

- LinkedIn: https://www.linkedin.com/in/christopher-hinman/
- X (Twitter): https://x.com/TheBestRepGuy
- Goodreads: https://www.goodreads.com/author/show/34352943.Christopher_Hinman
- IMDb: https://www.imdb.com/name/nm14495033/